Marketing and the UFO-ET Hypothesis

UFO as a Market invention. 

First of all we must consider that in the Market system. everything becomes a commodity, including UFO-ET-Paranormal mythologies. Because of this, the self proclaimed experts that support the UFO-ET Hypothesis are also ruled by the market. They need to write what sells.
Obviously this destroys any compromise with objectivity. The rule here is that what sells is true. That is why the UFO industry tries to create the impression of thousands of sightings of Unidentified Flying Objects (UFO.)
What these professional Ufologists, Exopoliticians and contactees DO NOT tell to their public is that 95 % of those UFO sightings are misinterpretations of natural phenomena and man made artifacts.
This changes totally the rules of the game. There is no UFO phenomenon, but misidentification phenomenon. Let us remember that even the 5 % of sightings that remain unidentified are so because of lack of enough research.
The UFO-Extraterrestrial Hypothesis is an invention of journalists, opportunists, conspiracy theorists and the UFO Industry. We should include science fiction writers and hypnotists that produce nice ET abductions. Fiction is sold as fact, misinterpretation presented as some close or not so close encounter.On the contrary, the Psychosocial Hypothesis (PSH) analyzes the UFO phenomenon as a form of modern folklore. 
This perspective is popular among UFO researchers in the United Kingdom and
in France since the publication in 1977 of a book written by Michel Monnerie, Et si les ovnis n'existaient pas? (What if UFOs do not exist?).